A Guide to Get People Buzzing About Your Business Event
Planning a business event can be incredibly overwhelming when you have many other duties and responsibilities to carry out. However, for your event to be worth the time and money, you need to ensure that people are buzzing about your event before, during and after it. Then, here is a quick guide to get you started and create the anticipation and excitement that you have wished for.
1. Look at Other Popular Events
The first step that any business owner can take is to look at what other events have that yours does not currently offer. What makes people want to attend the most popular events in your locale? What is it about them that keeps guests returning, that makes them buy tickets, that ends up being written about in newspapers? If you can dilute and capture that magic for yourself, your event is sure to go a long way. One of the best ways that you can establish this and carry out this market research is to read about other events online or in the press or attend these events first-hand. You might even meet people there who would be interested in your eventvor your company.
2. Get Your Event in the Press
The press is the best, third-party way to get people to pay attention to you and your event, especially if you are hosting an event for the first time. Press coverage will make it seem genuine and worth attending, and people will easily be able to get all the necessary details no matter what source of news they use. These press articles can even become links that you share online and use to promote your company and your events on social media. To get a mention in newspapers and online journals, you should send these outlets a press release that details why they should be excited about your event, as well as all of the essential information.
3. Look for Great Catering
Ever offered biscuits at a meeting and seen your employees flock to your office doors? The same applies to larger business events. Dangle the prospect of food or a buffet in front of people and they are sure to abandon their usual dinners and appear at your event ready for some tasty morsels. Anything they learn about your business is an added bonus. This means that you should pay particular attention to the corporate event catering company that you choose. There are many to choose from for a first-time event organizer.
4. Hire a Wonderful Keynote Speaker
Guests are more likely to attend your event if there is something in it for them other than your business, and what could be greater than a famous or influential keynote speaker that people usually vie to hear from. If you are going to spend out on anything, this should be a keynote speaker, who can present interesting information and workshops that will form talking points for people long into the future. This will also allow them to come away thinking that your company is the real deal.
