6 Tips to Enhance the Visibility of Custom Mascara Boxes

Mascara, applied on eyelashes, is an integral part of makeup for most women. Some use it daily, while some wear it occasionally. Brands selling mascaras know that it has a never-ending demand, and this is why they are always looking for different ways to make their products more noticeable. While mascara is essential for looking great, packaging is essential for making mascaras appealing to buyers. Apart from elevating the presentation of the goods, these boxes also serve to keep the delicate mascara products during their shelf life. In this guide, we will discuss 6 different tips you can use to make your mascaras more tempting to buyers. Let’s dive in and help you create the best custom Mascara Boxes for your brand.

6 Ways to Make Mascara Packaging More Inviting

1.      Use Creative Shapes

When buyers enters the cosmetic section in a store, they see scores of products with similar types of boxes. In such a scenario, it is a natural choice to use a unique shape if you want to make your products more noticeable. The common trend for mascara boxes is square or rectangular shape packaging. If you go for a pyramid or a circular box, it will create curiosity among buyers and they will be tempted to purchase your products.

2.      Choose Material Carefully

The material selection is vital not only for the looks but also the safety of the product inside. The concerns are even higher if you are selling your products online. The common material options for mascara boxes are cardboard or Kraft. Cardboard is excellent if you want flashy boxes with colorful designs, playful fonts, and vibrant finishes. Kraft, on the other hand, is the right choice for brands that prefer a minimal look for their goods. It has a rustic charm to it that serves as a tool to attract buyers.

Both Kraft and cardboard are eco-friendly options and the boxes can be reused without any major issues.

3.      Use Eye-Catching Colors for Maximum Impact

Colors play a vital role when it comes to affecting buyers’ purchase decision. Moreover, buyers remember the colors on the product’s primary and secondary packaging for a very long time. It not only improves the look of the boxes but also strengthens your brand’s image in the market. For example, famous mascara brands like Maybelline and L’Oreal are often identified by buyers through the colors they use on their packaging boxes. The best color for a mascara box is the one that aligns with your brand’s identity and complement’s the product. If you know how to play with colors, you can make your custom mascara boxes more attractive without any fuss.

4.      Unique Graphics for Differentiation

Along with the box shape and colors, the graphics you add on your box matter a lot. Packaging is often the first interaction between a brand and a shopper. In order to secure a sale, the presentation must be topnotch and so that people are enticed to buy your goods. Or, if they don’t buy it right away, the graphics and design elements on the box must be able to put your brand’s name in their minds. In this way, they’ll prefer your brand over others when they need mascaras.

5.      Go for Topnotch Printing Techniques

Regardless of the style, shape, and material, your box will not good if it is not printed using the best techniques. There is no second choice or cutting corners when it comes to selecting the printing technique for your brand. Printing quality matters because it makes easier for buyers to identify your brand’s name, read instructions, scan QR code, or contact for further information. The best packaging suppliers use digital, offset, and screen printing techniques for packaging boxes. However, the quality can vary and this is where you need to select the supplier very carefully. Among these options, digital printing is best for small runs. If you are a big brand, we suggest you go with offset printing as it is great for large orders. Screen printing is typically used when there are only one to two colors in the box design.

6.      Go for Finishing and Coatings

Another printing-related tip is to apply coatings and finishes over your boxes. The different options available are glossy or matte lamination, foiling (gold or silver), spot UV, aqueous coating, embossing, or debossing. Make sure you pick one that goes with the nature of your product. If you are selling funky colors, pick glossy or spot UV. For luxury products, foiling, embossing or debossing are ideal.

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Wrap Up

Now that you know everything about how to enhance the looks of your custom mascara boxes, it is time to guide you on how to select the best packaging supplier near you. For this purpose, Packaging Mania is an excellent choice. They deliver high-quality custom packaging boxes at affordable prices all across the US. Visit their website now to find out more about it.